Live coaching every Wednesday

Build the business
your blueprint deserves.

Dana Fountain has built 13 beauty businesses across 9 locations and partnered with 235 independent pros. Now she's in your corner. Real talk on growth, partnerships, and profit, every week inside LumariPRO.

20+ Years in pro beauty
CHI Multi-concept salon owner and author
1:many Weekly group coaching
Dana Fountain
Dana Fountain Beauty platform creator and business coach

Wednesdays,
10:00 AM CST

Meet Dana midweek with a live group coaching call inside LumariPRO, plus masterclasses that go deep on one topic at a time. Bring a real problem, leave with a next step.

Hot seat coaching

Bring your pricing, your bookings, your slow season. Dana works it live.

Weekly focus

One theme per week, pulled from what owners in the community are hitting right now.

Collector of people

Relationships, referrals, and partnerships. Dana's signature way of growing.

Masterclasses

Dana teaches full sessions on multi-stream revenue, bridal, and suite growth.

Monthly masterclasses, actionable insights

Every month Dana teaches a full session on one thing that moves money. These are working classes: you leave knowing your numbers, with a plan you can actually run and habits that keep it going.

Money Moves masterclass
On demand Money Moves

Understand your numbers, find your break-even point, and price so you're actually building profit.

Watch Now

Nine locations, one belief. Collaboration
beats competition.

Dana is a Chicago based multi-concept salon owner, founder of the city's largest bridal beauty agency, and author of Your Beauty Blueprint. Known as a true collector of people, she has built 13 business entities across 9 locations and partners with more than 235 independent beauty professionals.

Her bridal agency delivers on-site hair and makeup for more than 850 weddings a year with a team of 150 plus artists. Scaling that gave her rare insight into building profitable beauty businesses without sacrificing quality or creativity. Her coaching is relationship first, numbers honest, and built for pros who want more than one way to earn.

Your blueprint

A custom plan built on your numbers, your goals, and your vision.

Multiple streams

Bridal, events, retail, and rentals. Income that isn't only chair time.

Partnerships

Working with other pros so your business grows faster than you can alone.

Scaling suites

Second chair, second location, second concept. What it really takes.

Her expertise, supercharged by the platform.

Every session with Dana is recorded and stored in your account. What she coaches you on becomes part of what LumariPRO knows about your business, so the guidance you get all week is built on your calls, your numbers, and your goals.

AI Companion

Your Companion remembers what Dana told you. Ask the follow-up at 11pm on a Thursday and get an answer that picks up where your last session left off.

AI Companion
Business Insights

Bring your real numbers to the call. Revenue, profit, payroll, rebooking, and ticket average, all in one dashboard so coaching starts from truth.

Business Insights
Expert Library

Every call and masterclass recorded, searchable, and saved. Your own coaching history alongside Dana's playbooks and the full expert roster.

Expert Library
Events and Coaching

Wednesdays with Dana and her masterclasses, on your calendar automatically, plus masterminds and trainings from the full expert team.

Events and Coaching

What owners get out
of the work.

30% More money in your pocket Per month, once pricing and rebooking are working together.
20-40% Bigger average ticket The consult and add-on habits Dana coaches, applied consistently.
2 DAYS Reclaimed weekly Time back from the admin work that was never yours to carry.
2-3X Lifetime customer value Retention and rebooking compounding over a full year.
From Dana

Your Beauty Blueprint: The Workbook

Dana's step-by-step workbook on the questions to ask and the numbers to track to build the business you actually want.

Get the workbook

Real talk, straight from her feed.

Chicago pros follow along for behind-the-scenes bridal, salon ownership, and the business talk she coaches every Wednesday.

Follow @msdana4hair

Coaching with Dana, answered.

Every Wednesday at 10:00 AM CST, live inside LumariPRO, plus masterclasses that go deep on one topic. Both land on your Events calendar the moment you join, and every session is recorded to your Expert Library.
No. Chair renters, suite owners, and multi-location owners all show up. Dana coaches to where you are, whether you're planning your first suite or adding your ninth location.
One real problem and your numbers. Connect your books to Business Insights first so Dana can see what's actually happening instead of guessing.
Full teaching sessions, not check-ins. Dana goes deep on multiple revenue streams, bridal and event work, partnerships, and what it takes to open the next location.
Yes. A 7 day free trial gets you full access, so you can sit in on a Wednesday call, explore the Library, and see the insights dashboard with your own business.

Wednesday morning, 10 AM. Let's get to work.

Coaching from Dana, the AI Companion, your numbers, and the full expert library. All in one platform.

Get Started Today Book Complimentary Fit Assessment