Build the business
your artistry deserves.
Paula Peralta has spent almost two decades behind the chair and in the owner's seat. Now she's in your corner. Real talk on strategy, mindset, and money, every week inside LumariPRO.
celebrity stylist
Mondays,
9:00 AM PST
Start your week with a plan. Paula opens every Monday with a live group coaching call inside LumariPRO, and goes deep once a month with a full masterclass. Bring a real problem, leave with a next step.
Bring your pricing, your team drama, your slow month. Paula works it live.
One theme per week, pulled from what owners in the community are hitting right now.
The identity work that makes the strategy stick. This is Paula's signature.
Once a month Paula goes deep on one topic. A full teaching session, not a check-in.
Both sides of the chair. That's the whole point.
Paula is a Los Angeles based celebrity hairstylist, salon owner, and pro beauty business and mindset coach with almost two decades in the beauty industry. She's Artistic Director for John Paul Mitchell Systems, known for trend-forward color work and high-profile clientele, with a career built where artistry, leadership, and innovation meet.
As an owner and educator she brings a rare dual perspective. She understands the creative demands of the chair and the strategic realities of running a profitable business. Her coaching is rooted in sustainability, self-trust, and long-term success, helping pros move out of burnout and redefine success on their own terms.
Pricing, ticket average, and the numbers behind a profitable suite.
Self-trust, boundaries, and the beliefs that cap your growth.
Hiring, culture, and leading a team without doing every job yourself.
Chair time that supports your life, not the other way around.
Her expertise,
supercharged by
the platform.
Every session with Paula is recorded and stored in your account. What she coaches you on becomes part of what LumariPRO knows about your business, so the guidance you get all week is built on your calls, your numbers, and your goals.
Your Companion remembers what Paula told you. Ask the follow-up at 11pm on a Thursday and get an answer that picks up where your last session left off.
Bring your real numbers to the call. Revenue, profit, payroll, rebooking, and ticket average, all in one dashboard so coaching starts from truth.
Every call and masterclass recorded, searchable, and saved. Your own coaching history alongside Paula's playbooks and the full expert roster.
Mondays with Paula and her monthly masterclass, on your calendar automatically, plus masterminds and trainings from the full expert team.
What owners get out of the work.
Per month, once pricing and rebooking are working together.
The consult and add-on habits Paula coaches, applied consistently.
Time back from the admin work that was never yours to carry.
Retention and rebooking compounding over a full year.
Tips to shift to an owner's mindset
Paula's short guide to thinking like an owner before you feel like one. No login needed.
Real talk, straight from her feed.
43K pros follow along for color work, chair-side reality, and the mindset she coaches every Monday.
Coaching with Paula, answered.
When is Paula's coaching call?
Every Monday at 9:00 AM PST, live inside LumariPRO, plus a monthly masterclass that goes deep on one topic. Both land on your Events calendar the moment you join, and every session is recorded to your Expert Library.
Do I need to be a salon owner to join?
No. Chair renters, suite owners, and multi-location owners all show up. Paula coaches to where you are, whether you're planning your first suite or leading a team.
What should I bring to the call?
One real problem and your numbers. Connect your books to Business Insights first so Paula can see what's actually happening instead of guessing.
Is this group coaching or one-on-one?
Monday is group coaching with live hot seats. One-on-one guidance is available on the GROW plan, including a dedicated coach and personalized financial reviews.
Can I try it before committing?
Yes. A 7 day free trial gets you full access, so you can sit in on a Monday call, explore the Library, and see the insights dashboard with your own business.
Monday morning, 9 AM. Let's get to work.
Coaching from Paula, the AI Companion, your numbers, and the full expert library. All in one platform.